It is difficult enough to get people to come to your site - you have spent time, you may have spent money to get listed in some search engines, so why annoy your visitors when they finally arrive?

inflexible designs that are wider than the user's screen force them to resize their browser or scroll sideways, just so they can read to the end of each line. Liquid designs can make best use of all of the available area. Admittedly, they can look a little odd when the browser is narrowed to the extreme, but the reader can still read the article quite comfortably.

Why make the pages unreadable to people using speaking browsers or braille readers? Why make the html that defines the page so contorted that even the person that designed the page dare not alter it for fear of seeing the whole page crumble and break in front of their eyes?

Liquid designs overcome many problems associated with fixed-width designs such as left-right scrolling. People will leave your page without reading it, if the amount of work involved is too great. The inflexibility of a fixed width design are becoming a greater problem with the increasing popularity of PDAs at one extreme, and the affordability of very large flat panel displays at the other. Liquid design has no such problems.

The techniques used for fixed-width design can result in websites that contravene disability regulations of the UK and other countries by making them inaccessible to people with visual limitations who are using Braille readers, text-only browsers or audio browsers. Liquid designs typically require little or no additional work to bring them into line with the accessibility guidelines of the WAI, which tend to be more demanding thanlaws require.

Fixed-width designs tend to be a mish-mash of content intermingled with appearance information resulting in difficult to maintain pages. Liquid design separates the content from the appearance information, greatly simplifiying the HTML. This separation allows pages to be created that you can maintain yourself, saving maintenance costs, even if you have little or no experience of building websites.

After the initial layout has been produced it can be reused throughout the site, reducing production time and costs.